Postcards from the Front-End

Cable TV’s search for identity

Excerpt from The Los Angeles Times:

On Jan. 1, a year after its announced re-branding, CourtTV will become TruTV. The tag line “Not reality. Actuality” means the network will continue broadening its reality programming beyond the courtroom to attract “real engagers.” “This is life coming at you in real terms,” said Steve Koonin, the president of Turner Entertainment Networks. “All our shows will have a first-person narrative.”

The switch came about after some sophisticated and expensive research into the psychographics of the network’s viewers.

“Court TV has had two audiences,” Koonin said. “The small but passionate daytime audience that tuned in for the court proceedings. At night, in prime time, we had younger men watching the action programming and women watching the mystery-solving programming. We are going to skew more male and more younger by bringing ‘real engager’ programming.”

Koonin, who oversaw TNT’s “We Know Drama” and TBS’ “Very Funny” branding, said this is the first time he has undertaken a re-branding during a time of strong growth. Instead of shrinking the focus, he said he is broadening it. Though Court TV was a clear and recognizable brand, he said it was almost a barrier for new-viewer changes in the schedule.

“In order to continue growing, we have to bring new viewers into the brand,” said Marc Juris, TruTV’s executive vice president and general manager. “We’re trying to unlock our unrealized potential reach.”

Trojans going to Pasadena after all, USC 27 – UCLA 7


By Gary Klein, Los Angeles Times Staff Writer

December 2, 2007

The contrast in their exit strategies told the story better than perhaps anything that happened on the Coliseum field Saturday afternoon.

Embattled UCLA Coach Karl Dorrell stared stonily ahead, a phalanx of security officers trailing in his wake as he made his way to the tunnel and the possible end of his tenure with the Bruins.

A few minutes later, a grinning USC Coach Pete Carroll bounded toward the locker room, a brief stop on his way to another season-ending date for the Trojans in the Rose Bowl.

“We were in command the whole time,” a beaming Carroll said without breaking stride.

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IE 5.5 and IE6: AlphaImageLoader Filter

Unless you’ve been residing under a fairly large rock for the past seven years, you should be well-aware that Internet Explorer 5.5 and 6 do not provide native support for PNG rendering. ┬áTo get IE to play nice, you need to apply Microsoft’s proprietary AlphaImageLoader Filter to the element rendering the PNG while at the same time ensuring IE doesn’t see any “background-image” properties that you’d want other standards-compliant browsers to see.

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Float clearing for IE7

Try using { display: inline-block; }:

.clearfix:after {
	content: ".";
	display: block;
	height: 0;
	clear: both;
	visibility: hidden;
.clearfix { display: inline-block; }
.clearfix { display: block; }

“…we will continue to invent the future through our blood and tears…”

We are Virginia Tech. We are sad today and we will be sad for quite awhile. We are not moving on, we are embracing our mourning. We are Virginia Tech. We are strong enough to know when to cry and sad enough to know we must laugh again. We are Virginia Tech. We do not understand this tragedy. We know we did not deserve it but neither does a child in Africa dying of AIDS, but neither do the invisible children walking the night to avoid being captured by a rogue army. Neither does the baby elephant watching his community be devastated for ivory; neither does the Appalachian infant in the killed in the middle of the night in his crib in the home his father built with his own hands being run over by a boulder because the land was destabilized. No one deserves a tragedy. We are Virginia Tech. The Hokier Nation embraces our own with open heart and hands to those who offer their hearts and minds. We are strong and brave and innocent and unafraid. We are better than we think, not quite what we want to be. We are alive to the imagination and the possibility we will continue to invent the future through our blood and tears, through all this sadness. We are the Hokies. We will prevail, we will prevail. We are Virginia Tech.

— Nikki Giovanni’s memorial service address